Graphics & Publication Design
Step 1: Generic logo
Deadline: ASAP after signing convention contract
Requirements:
- Clearly readable, striking design
- Name of convention
- Location of convention
- .PSD format, 300 dpi
What it's for: First run approval by the NCA staff. To serve as a basis for your other logos. This can be as simple as a fancy-text mockup of the convention name, if you want. IF you are going to use this as the basis for your Tshirt logo, make it at 600 dpi. IF you are going to use this as the basis for your print logo, make it at 300 dpi. (Most conventions have two logos -- a more complex logo for print and/or web, and a simpler t-shirt logo.)
Click here for an example to download
Step 2: Convention ad
Deadline: Dependent on convention schedule; at least 12 weeks before convention.
Requirements:
- Clearly readable, eye-catching design
- Name of convention
- Location of convention
- Dates of convention
- Hotel rates
- Camarilla logo incorporated in the design
- White Wolf logo incorporated in the design
What's it for: To pimp your convention in other conventions' program books. It needs to be readable in black and white and on a half-page of a convention book (about the size of a 3x5 card). A good ad will help pull more proven convention-goers to your convention.
Click here for an example to download
Step 3: Web logo
Deadline: 12 weeks before convention.
Requirements:
- Clearly readable, full-color, eye catching design
- Name of convention
- Location of convention
- Dates of convention
- Camarilla logo incorporated in the design
- White Wolf logo incorporated in the design
- .gif, .jpg, or .png file format, 72 dpi
What's it for: To serve as the graphic centerpiece of your convention website. The more professional-looking your website, the better the impression people will get of your convention. (Depending on the layout of your convention logo, we may allow you to put the Camarilla and WW logos elsewhere on the convention web page, but any page with the logo must also have the Cam and WW logos, so it will save you A LOT of time and effort to incorporate them from the start.)
Click here for an example to download
Step 4: T-shirts
Deadline: First draft 8 weeks before convention.
Requirements:
- One-color, clearly readable transparent-background design incorporating name, dates, and location of convention, as well as the Cam and WW logos. This is for the BACK of the t-shirt, and generally is a high-res version of the "generic logo."
- One-color (same color), clearly readable transparent-background design with the generic logo and the words "Staff" "Security" and "Storyteller" or "ST" in the font of your choice. This is for the FRONT of the t-shirt.
- 300 dpi PSD format files, with .jpg, .gif, or .bmp copies for previewing
Step 5: Print logo and convention program
Deadline: Two weeks before convention.
Requirements:
- Front page: A version of your generic logo or print ad. This is the cover. Name, date, location of con; WW and Cam logos
- Honor policy & convention policy approved by the NCA, hotel policies
All relevant VSSs
- Charity information for the con
- Letter from con lead or relevant person
- Room schedule
- Room map
- Ads for future conventions (the NCA office will pass these on to you)
- .PDF format for review by NCA staff (If you are working in MS Publisher or another publishing program, you must export to PDF so that the NCA staff can proof the program.)
Click here for an example to download
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